0118 979 0435

0118 979 0435


Kaanaanmaa knows that buying a diamond is not an ordinary purchase. Whether you are getting engaged or celebrating a significant event, buying a diamond is is a special moment. Just like buying a car or a luxury holiday it helps to thoroughly understand what you are getting for your hard earned money. Kaanaanmaa is here to help you make an informed decision and to make the whole process enjoyable and reassured, giving you complete piece of mind about what you choose.


… it is better to purchase a smaller diamond of higher quality rather than a larger diamond of poorer quality. A quality diamond will always stand out in a beautiful setting.

The most important feature of a diamond is the way in which it has been cut, followed by its colour and then its clarity. This goes against common advice that clarity is the most important feature of a diamond. We believe that cut is more important because, to the untrained eye, it is difficult to see any real difference in the clarity between stones, but the cut and the colour will make a dramatic difference to finish of the ring.

Below is our definitive guide to diamonds, although the best way to choose a diamond is to look at some. Arrange an appointment to view Kaanaanmaa’s range of diamonds and we will be happy to discuss what you would like and to help you make your own stunning ring.

20PX gold crown

the 5cs of diamonds button

design your own engagement ring button

engagement ring collection button

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